The blog / Ideas, lessons & experiments

Marketing advice without the marketing headache.

Practical notes on SEO, Reddit, SaaS growth, and the things I've learned by actually doing the work. What worked, what didn't, and what I'd try next.

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Finding what is actually slowing a SaaS down and fixing that first: activation, acquisition and the bits in between. 2 articles. Clear filters

Thinking about hiring a growth marketer for your small SaaS? What they do, what they cost in the US, what month one looks like, and when to wait.

Your SaaS isn't growing and you don't know why. Here's the order I check things in, the numbers to pull, and how to pick one fix first.