Zain Ul Abdin logo

Hi, I'm Zain Ul Abdin. I fix growth problems for a living. Mostly on purpose.

I'm a growth marketing specialist from Lahore, working with SaaS and service businesses in the US, UAE and Europe. I started as a writer, ran a sales floor, then spent years figuring out why good products don't grow. Now I find that reason and fix it myself.

Illustration: content, search, testing, community, distribution and growth all orbiting one central growth system
100K+
users brought in
50M+
search impressions
100M+
total impressions
7+ years
in content and growth

Across SaaS, AI, tech, home services and ecommerce.

My story

I didn't plan to become a growth marketer.One problem just kept leading to the next.

I studied computer science, started writing to pay the bills, and realized the writing only mattered if people found it, read it and did something about it. Everything since has been chasing that one question.

Illustration: ideas, writing, research, distribution, testing and growth connected around one centre
  1. 01

    Computer science

    A degree that taught me to think in systems. Also why tracking setups don’t scare me.

  2. 02

    Content writer

    Three years writing SEO blogs, branding and LinkedIn content for international clients. Repeat business and five star ratings taught me that clear beats clever.

  3. 03

    Lead Generation Sales Specialist

    Lead sales rep, then floor manager. I trained a telesales team, rewrote the scripts and hit monthly targets. That’s where I learned nobody cares about your product until it solves their problem.

  4. 04

    Lead generation

    Reddit and SEO campaigns for AI tools. Thousands of Reddit conversions in a single month, with zero ad spend.

  5. 05

    Product growth

    Scaled Blainy, an AI SaaS, from zero to 85K+ users without paid acquisition.

  6. 06

    Growth for multiple businesses

    Now I help SaaS and service businesses build and scale, from US home services to a platform I’m helping build from the ground up.

How I got into growth

Content, then SEO,then everything else.

Each skill exposed a problem the last one couldn’t solve.

Illustration: a path from writing to search to community to growth to a hit target
  1. 01

    Content

    I could write things people wanted to read. But nobody was finding them.

  2. 02

    SEO

    So I learned how search works. Traffic came, but traffic alone didn’t grow anything.

  3. 03

    Distribution

    So I learned how to put content where buyers already are.

  4. 04

    Community

    Reddit taught me that trust comes from helping first and selling second.

  5. 05

    Growth

    Eventually they stopped looking like separate channels. They were all parts of the same problem.

Lessons

The work taught memore than courses did.

I have the certifications. But the lessons that stuck came from real campaigns, real clients and real mistakes.

Illustration: writing, testing, measuring, conversation and distribution feeding back into one loop
01

Clarity sells

If people have to work to understand you, they leave.

02

Nobody cares until it helps them

Features don’t close deals. Solving someone’s problem does.

03

Distribution beats volume

A great post nobody sees does less than a good post in the right place.

04

Numbers should change decisions

If a metric doesn’t change what you do next, it’s decoration.

Companies

Companies and productsI've worked with.

SaaS, AI, tech, home services and ecommerce.

Amoxt Solutions
Blainy
Everdry Waterproofing
Virtarix
LoomPad
Eplie
NeonRev
TechEon
HiFy
Commenty
Amoxt Solutions
Blainy
Everdry Waterproofing
Virtarix
LoomPad
Eplie
NeonRev
TechEon
HiFy
Commenty
Selected work

A few thingsI've helped grow.

The short version.

Illustration: several growth dashboards rising around one central result
Blainy
AI SaaS

Blainy: Zero to 85K+ users, no paid ads.

85K+
users
~30M
search impressions
Everdry Waterproofing
Home services

Everdry Waterproofing: A quiet Facebook page to 160K+ views in 28 days.

160K+
Facebook views
40,153
people reached
Virtarix
AI and tech

Virtarix: A new Facebook page to 70K+ views in under 4 months.

70K+
Facebook views
1.2K+
Pinterest visits
LoomPad
Etsy store

LoomPad: Sales from a store nobody could find.

$4,381
in sales
120
orders
Skills

What I'mactually good at.

Grouped, because keyword soup helps nobody.

Illustration: analytics, content, targeting, search, sharing and conversation around one core skill set
01

Growth and GTM

Growth strategyGo to market planningPositioningFunnel diagnosis
02

SEO and content

Keyword researchTechnical SEOArticle writingGEO
03

Reddit and community

Subreddit researchCommunity engagementReddit SEO
04

Social and distribution

Social media managementGraphic designPinterestFacebook groups
05

Paid acquisition

Google AdsMeta AdsRetargetingLanding page review
06

Analytics and experimentation

GA4Search ConsoleConversion trackingTesting
Tools

Tools I work with.The stack changes. The job doesn't.

Ahrefs
Semrush
Ubersuggest
Google Search Console
Google Analytics
Google Tag Manager
Google Ads
Meta Ads Manager
Looker Studio
Screaming Frog
Buffer
Multilogin
HubSpot
GoLogin
Microsoft Clarity
Hotjar
Notion
Canva
WordPress
Reddit
LinkedIn
Ahrefs
Semrush
Ubersuggest
Google Search Console
Google Analytics
Google Tag Manager
Google Ads
Meta Ads Manager
Looker Studio
Screaming Frog
Buffer
Multilogin
HubSpot
GoLogin
Microsoft Clarity
Hotjar
Notion
Canva
WordPress
Reddit
LinkedIn
How I think about marketing

More marketing is rarelythe first answer.

Usually it’s fixing the thing already there.

Illustration: many channels pouring into a funnel where a magnifying glass finds the blockage before growth
01Diagnose02Prioritize03Execute04Measure

Diagnose before adding.

Most growth problems aren’t solved by another channel.

Qualified beats big.

100 buyers beat 10,000 random visitors.

Communities aren’t ad space.

Help first. Mention the product second.

Strategy has to survive execution.

If a plan can’t be run, it isn’t a plan.

Working together

How I workwith people.

The short version: you’ll always know what I’m doing and why.

Illustration: conversation, plan, execution and results linked in order
01

Two clients at a time

I usually work with two clients at once, so every task gets the time it actually needs.

02

Weekly updates, in writing

Every week you get a shared sheet showing what got done, what moved and what’s next. Want daily updates instead? Sure.

03

Explain the why

Every recommendation comes with the reason behind it. You’ll understand your marketing better after working with me, not worse.

04

Do the work

I don’t hand over a plan and vanish. I execute it too.

Client proof

What people sayabout working with me.

Luckily, I don't have to write this part myself.

LinkedIn recommendationView original ↗
"I can confidently say he played a key role in driving our product Blainy from 0 to 80,000 users organically. His ability to craft smart growth strategies and execute them effectively made a real difference in our journey."
Khalid BashirKhalid BashirFounder, Blainy
Upwork ★ 5.0View original ↗
"He came in, got up to speed quick, and delivered what we needed without me having to micromanage. His communication is clean, turnaround time is solid, and he takes feedback well. Critically, he suggested how to approach things I didn't know that we needed to approach and the results were phenomenal."
CKCam KaminskyDirector, Everdry Waterproofing
Upwork ★ 5.0View original ↗
"Zain is an exceptionally skilled and professional freelancer. We hired him to optimize our online and social media presence, and his work directly addressed our goal of turning our growth plateau into predictable, scalable momentum."
PFPeter FrenchVirtarix
LinkedIn recommendationView original ↗
"He shared some of the smartest ideas I've ever come across after just hearing about my idea, with quick strategies and clear advice."
Muhammad Dawood AhmadMuhammad Dawood AhmadFounder & CEO, Elixs Bikes
LinkedIn recommendationView original ↗
"Great Experience while Working with Zain ul Abidin, strong grasp on business flows, attention to details."
Mirza Zain Ali NasirMirza Zain Ali NasirAI Product Development, AEC Automations
LinkedIn recommendationView original ↗
"He consistently delivers high-quality work, driving tangible business growth. An outstanding professional with a strategic mindset."
Muhammad Faique ArshadMuhammad Faique ArshadGTME, managed Zain directly

Real reviews from real clients, including Upwork.

Outside the dashboard

There's a personbehind the dashboards.

A few things that have nothing to do with click through rates.

01

Gamer with a serious backlog

Resident Evil is my all time favorite. Right now I'm rotating between Sekiro, Elden Ring and Black Myth: Wukong.

“Dying to the same boss 40 times turns out to be great training for Google algorithm updates.”
  1. 02

    Anime and manhwa

    Always something on the watchlist, always something on the reading list.

  2. 03

    Big foodie

    Which, living in Lahore, is less a hobby and more a lifestyle.

  3. 04

    Manual car loyalist

    Automatic just feels wrong. I’m aware this is a minority opinion.

  4. 05

    I read every email

    Including the scam ones. Professional curiosity.

Resume

Want the boringchronological version?

Here it is. Dates and everything.

Illustration: calendar, checklists, timeline, documents and invoices organised around one folder

TechEon

Senior Marketing Specialist
Feb 2026 to present

Everdry Waterproofing of Michiana

Marketing specialist (contract)

Facebook content and design for a US home services company.

Jul 2025 to present

Virtarix

Marketing specialist (contract)

New Facebook page to 70K+ views in under 4 months, and Pinterest built from scratch to 1.2K+ monthly visits.

Aug 2025 to Feb 2026

Amoxt Solutions

Product growth specialist

Scaled Blainy to 85K+ users organically, with ~30M search impressions in 12 months.

Apr 2024 to Oct 2025

Amoxt Solutions

Lead generation

Reddit and SEO campaigns with thousands of conversions in one month, zero ad spend.

Sep 2023 to Apr 2024

Infinix Solutions

Floor manager and lead sales rep

Trained a telesales team, rewrote scripts, hit monthly targets.

Jul 2022 to Sep 2023

Upwork

Content writer

SEO, branding and LinkedIn content for international clients, with five star ratings.

Apr 2019 to Jul 2022

Virtual University of Pakistan

BS Computer Science

Degree completed.

Completed
Certifications
Growth MarketingMarketing AnalyticsCreate a Go to Market PlanSocial Media MarketingSemrush SEO Crash Course with Brian Dean
Download resume
FAQ

Working with me,answered straight.

That's the story.

Now tell me yours.

What are you growing, and what's getting in the way? I'll tell you where I'd start. I only take two clients at a time, so the sooner the better.