Zain Ul Abdin logo

Google and Meta ads specialist. Fix the funnel before you feed it.

As your Google and Meta ads specialist, I set up the tracking, fix the landing page, build the campaigns and move your budget toward what actually brings customers.

On Google, I capture people already searching. On Meta, I reach the ones who don't know you yet.

You own the ad account. Your spend goes straight to Google and Meta.

Illustration: ad spend poured into a leaking pipe, losing coins at targeting, offer, landing page, tracking and funnel before reaching customers
You own the ad accountYour data, your billing, always.
Fee separate from ad spendYou pay Google and Meta directly.
Tracking before launchReal conversions recorded first.
Weekly optimizationWaste cut, budget moved every week.

The boring stuff most wasted budgets skip.

The problem

More ad spenddoesn't fix a broken funnel.

It just makes the leak more expensive.

Most bad ad results aren't an ads problem. The campaigns are getting clicks, but something between the click and the customer is broken.

Find the leak first.
Then spend the money.

USUALLY ONE OF THESE
  • 01Keywords with the wrong search intent
  • 02Audiences so broad they include everyone
  • 03Creative that looks like every other ad
  • 04An offer nobody feels urgent about
  • 05Tracking that doesn't record real conversions
  • 06A landing page that breaks the ad's promise
  • 07Budget spread across too many campaigns
  • 08Optimizing for cheap clicks instead of real leads
What paid acquisition involves

Paid acquisition has six parts.

Skip one and the budget finds a way to disappear.

Icon: offer and goal
01

Offer & goal

What are we actually asking someone to do, and why would they want to?

Offer reviewConversion goalFunnel reviewUnit economics
Icon: tracking
02

Tracking

If we can't measure leads, sales, calls and signups correctly, every decision after is a guess.

Google Ads conversionsGA4Meta PixelConversions APIUTMs
Icon: audience and intent
03

Audience & intent

Who should see the ad, and what are they looking for when they do?

Keyword researchSearch intentAudiencesExclusions
Icon: campaign structure
04

Campaign structure

Campaigns, ad sets, keywords, negatives and budgets, organized so the data actually means something.

Campaign setupNegative keywordsBudget allocationBidding
Icon: creative and landing page
05

Creative & landing page

The ad earns the click. The page earns the conversion. I write and design both.

Ad copyAd graphicsLanding page reviewMessage match
Icon: optimization and scaling
06

Optimization & scaling

Cut waste, test one thing at a time, and move budget into what proves itself.

Search-term cleanupCreative testingBudget shiftsWeekly optimization
How paid acquisition works

From a clickto a qualified customer.

A good campaign isn't one good ad. It's every step after the click doing its job.

Journey: ad click, landing page, attention, evaluation, sign up or lead, qualified customer
  1. 01

    Demand

    Someone has a problem or is already searching.

  2. 02

    Ad

    The right message earns the click.

  3. 03

    Landing page

    The page keeps the same promise.

  4. 04

    Conversion

    Form, call, signup or purchase.

  5. 05

    Feedback

    Tracking shows what actually happened.

  6. 06

    Scale

    More budget only goes to what proved itself.

Two platforms

Same budget. Different job.

Illustration: the same budget split into Google, capturing existing demand, and Meta, creating future demand
GOOGLE ADS

Captures demand.

People are already searching for what you sell. Google puts you in front of them at the exact moment they're looking.

  • High-intent keywords
  • Branded searches
  • Competitor searches
  • Category searches
  • Remarketing where useful
META ADS

Creates demand.

People aren't looking for you yet. Meta interrupts the scroll with something worth stopping for.

  • Creative-led campaigns
  • Audience discovery
  • Lead generation
  • Retargeting
  • Offer testing

Google catches intent. Meta creates it.

Tracking before scaling

If tracking is wrong,every optimization is guessing.

Most accounts I look at are optimizing toward the wrong number, like page views or button clicks instead of actual leads.

Before a single dollar scales, I make sure these are set up and talking to each other:

  • 01Google Ads conversion tracking
  • 02Meta Pixel
  • 03Conversions API
  • 04GA4 events
  • 05UTM structure
  • 06Form tracking
  • 07Call tracking
  • 08CRM attribution, where available
Illustration: tangled, broken tracking across Google, Meta and store feeding a dark dashboard, versus clean connected tracking into one data source and a clear dashboard
Paid work

A look atthe paid work.

Two Meta video ads from the Blainy account, straight from Ads Manager. Figures are exactly what Meta reports for each ad.

Blainy logoAI SAAS · CAMPAIGN: CAPTURE / SALES
01META ADS · VIDEO CREATIVE

464,779 video plays on one ad.

A UGC-style video in the purchase-objective campaign, built around one relatable hook.

464,779
video plays
20%
hook rate
3.97%
hold rate
0:03
avg. play time
META ADS MANAGER · VIDEO PERFORMANCE
Meta Ads Manager video performance for a Blainy ad: 464,779 video plays, 0:03 average play time, 20% hook rate, 3.97% hold rate
02META ADS · VIDEO CREATIVE

A 32% hook rate on a 22-second ad.

A shorter comparison-style creative, tested in the same ad set against other hooks.

14,950
video plays
32%
hook rate
18.77%
hold rate
0:05
avg. play time
META ADS MANAGER · VIDEO PERFORMANCE
Meta Ads Manager video performance for a Blainy ad: 14,950 video plays, 0:05 average play time, 32% hook rate, 18.77% hold rate

What I handled on these: campaign and ad-set setup, creative testing across hooks, and reading the video metrics to decide what kept running.

The first-week check

What I checkin the first week.

Before spending more, I want four questions answered. Most wasted spend shows up in one of these places.

01

Is tracking recording real conversions?

Not page views. Not button clicks. Actual leads or purchases.

02

Are we buying the right intent?

Search terms and audiences should look like buyers, not just cheap traffic.

03

Does the landing page match the ad?

The promise can't change after the click.

04

Is budget going to what converts?

Spend follows evidence, not campaign age.

Scope

What I actually manage.

01

Strategy

  • Account audit
  • Objectives
  • Offer review
  • Funnel review
  • Budget allocation
02

Google Ads

  • Keyword research
  • Campaign setup
  • Negative keywords
  • Search terms
  • Bidding
  • Ad assets
03

Meta Ads

  • Audiences
  • Campaign setup
  • Ad copy
  • Graphics
  • Retargeting
  • Testing
04

Tracking

  • Conversions
  • GA4
  • Pixel
  • Conversions API
  • UTMs
05

Optimization

  • Search-term cleanup
  • Creative tests
  • Audience tests
  • Budget shifts
  • Reporting
Testing framework

Change one thing. Learn something.

Changing five things at once tells you nothing. I test one variable at a time, so every result actually means something.

ONE VARIABLE AT A TIME
OfferAudienceCreativeHeadlineKeyword & intent
Landing pageBid & budgetPlacementSchedule
TestLearnKeep or killScale
Illustration: adjusting one dial feeds audience, ads, landing page, checkout and conversions
Budget

Management fee and ad spendstay separate.

You pay Google and Meta directly. You own the ad accounts, always. My fee covers the management, not the media.

YOUR AD SPEND

Paid straight to Google & Meta.

It depends on your market, click costs, location, sales cycle and goal. For testing, I usually recommend starting between $100 and $500 a month.

Testing budget
Start small
Learn
Then scale

At about $5.42 per Google click on average, $300 to $600 a month gets you roughly 55 to 110 clicks. Enough to learn which keywords convert, not enough to scale.

Tiny budgets can answer questions. They can't guarantee results.

MY MANAGEMENT FEE

One flat monthly fee.

Covers the work: tracking, campaigns, creative, landing-page review and weekly optimization. Not a percentage of your spend.

$1,499per month
  • You own the ad account
  • You see every dollar in your own billing
  • No markup on media
Process

Five steps. No “launch everything and pray.”

Five-step process illustration: audit, research, build, optimize, measure
  1. 01

    Audit

    Tracking, offer, account and funnel.

  2. 02

    Build

    Campaign structure, audiences, keywords and creative.

  3. 03

    Launch

    Start controlled. Not everywhere at once.

  4. 04

    Learn

    Read search terms, creative response and lead quality.

  5. 05

    Scale

    Move budget into what proved itself.

Reading the numbers

Cheap clicks are not the goal.

Here's what each number actually tells you.

  1. 01ATTENTION

    CTR

    Did the ad earn attention?

  2. 02ATTENTION

    CPC

    What did the visit cost?

  3. 03EFFICIENCY

    Conversion rate

    Did the page do its job?

  4. 04EFFICIENCY

    CPA / CPL

    What did the actual result cost?

  5. 05WHAT MATTERS

    Lead quality

    Did the right people convert?

  6. 06WHAT MATTERS

    Revenue / ROAS

    Did the economics make sense?

A $10 click that becomes a customer beats a $1 click that doesn't.

Pricing

One fee. Your budget stays yours.

GOOGLE + META ADS MANAGEMENT

Tracking, campaigns, creative and weekly optimization.

INCLUDED
  • ✓Campaign setup
  • ✓Conversion tracking
  • ✓Landing-page review
  • ✓Keyword research
  • ✓Audience research
  • ✓Ad copy
  • ✓Ad graphics
  • ✓Creative testing
  • ✓Budget reallocation
  • ✓Weekly optimization
$1,499per month

Ad spend is paid directly to Google or Meta. You own the ad account.

Tell me about your ads

Freelancers typically charge $500 to $2,500 a month for ads management. Tracking, creative and landing-page review are in this fee, not add-ons.

NEED THE REST OF THE FUNNEL TOO?
Everything, handled

$3,999 a month for SEO, Reddit, social, content and design. Add ads management for $1,499.

SEORedditSocialContentDesign+ Ads $1,499
Who it's for

Paid ads work best when...

Good fit

  • Your offer already has proven demand.
  • You can handle more leads or customers.
  • You're willing to set up tracking properly.
  • You have enough budget to test.
  • You want acquisition you can measure.

Not the right fit

  • You want guaranteed ROAS.
  • You expect $5 a day to scale immediately.
  • The offer has no demand yet.
  • You'd rather skip tracking.
  • You want to launch on every platform at once.
FAQ

Ads questions, answered straight.

Illustration: scattered ad questions going into a laptop and coming out as clear, checked answers

Already spending and not sure what's working?

Let's find the leak.

Tell me what you're spending, where, and what you're getting back. I'll tell you where I'd look first.

Tell me about your adsI usually reply within a couple of hours.

Works well alongside ads