Product Schema Generator (100% FREE)
This product schema generator describes your product to search engines using real details. Create Product structured data from your own information and copy valid JSON-LD without made up ratings, stock levels or prices.
Describe your product to search engines using real details.
Free, no signup. Runs in your browser, nothing is sent anywhere.
Add the product name and page URL. Your JSON-LD builds here as you type.
How it works
How to use the Product Schema Generator in three steps.
- Step 1
Enter product details
Enter verified details such as the name, URL, image and brand.
- Step 2
Add offer details if correct
Include price and availability only where they're accurate.
- Step 3
Copy and test
Add the markup to the matching product page and test it.
Examples
Product markup, from real details.
Illustrative products. Only the fields you fill in appear in the output.
A product with a price
Input: Matte Desk Mat, https://example.com/products/matte-mat, brand Example Studio, an image and USD 35.00 in stock. Everything comes from what was entered.
ResultA Product with an Offer: price 35.00, currency USD, availability InStock.
No price yet
Input: Name, URL and image only. Still valid, just not eligible for every feature.
ResultBasic Product markup with a note that merchant listings need offer details.
With SKU and condition
Input: Name, URL, SKU MAT-BLK-01, new condition, GBP 28. Extra fields help when they're true.
ResultProduct with sku, and an Offer with itemCondition NewCondition.
Good to know
Product schema, done honestly.
Product markup is not a product listing
This generator formats structured data for an existing product page. It doesn't create a merchant account, submit products to Google Shopping or guarantee a rich result. The markup must match what's visible on the page.
Reviews and ratings must be real
Don't add star ratings, testimonials or stock statuses unless they come from genuine information shown on your site. Fake values make the markup misleading and break search guidelines. This tool never adds ratings.
FAQ
Questions, answered.
What is Product schema?
Structured data describing a specific product, such as its name, image, seller and offer.
Does every Product schema need a price?
Basic Product markup can leave price out, but merchant listing experiences need offer details.
Should I add Product schema to category pages?
Google's product guidance focuses on individual products and their variants, not category listings.
Can I add reviews that aren't on my site?
No. Only include genuine information that's on the page and meets the guidelines.
Does this guarantee Google stars or shopping visibility?
No. Search engines control eligibility and display.
Where should the code be installed?
On the real product page, ideally through your site's template or structured data settings.
Want more from product search?
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