Etsy Shop Announcement Generator (100% FREE)
This Etsy shop announcement generator turns the update buyers need to know into one concise shop announcement you can edit and publish.
Say what's happening in your Etsy shop.
Free, no signup. What you type is sent to an AI provider to write your result and isn't stored, so don't include anything private.
Your result shows up here. You get one result, and you can regenerate it or edit it.
How it works
How to use the Etsy Shop Announcement Generator in three steps.
- Step 1
Choose the reason
Pick why you're updating shoppers.
- Step 2
Add the detail
Enter the specific detail that should appear on the shop homepage.
- Step 3
Check and paste
Check dates and policies, then paste the text into Etsy's Shop Announcement section.
Examples
Shop announcements, written out.
Illustrative shops and results. Your output will depend on what you enter.
A personalization deadline
Input: Handmade notebook covers; custom initials ordering closes November 20, 2026. One clear date and the one action buyers need to take.
Result"Personalized notebook covers are open for orders through November 20. If you'd like initials added, select the personalization option on the listing before checkout."
A short vacation
Input: Ceramic mugs; shop on vacation December 22 to January 3, orders ship from January 5. Sets expectations without repeating the full shipping policy.
Result"We're taking a short break from December 22 to January 3. Orders placed now will ship from January 5. Thank you for your patience."
A new collection
Input: Pressed flower prints; spring collection now live. Tells first time visitors what's new and where to look.
Result"Our spring pressed flower prints are now in the shop. Browse the new designs below, each made from flowers picked and pressed this season."
Good to know
Writing an announcement that helps.
What the announcement is for
Etsy says the shop announcement appears under listings on the shop homepage and can be used for important notices such as promotions or vacation updates. It isn't a substitute for your About section, policies or listing details. Keep it short.
A useful announcement is current
When a sale ends or processing times change back, update it. Old holiday dates and stale promotions confuse buyers. Include the most relevant action, without a pushy pitch every visit.
Sources
FAQ
Questions, answered.
Where does an Etsy shop announcement appear?
Under listings on the shop homepage, according to Etsy's help documentation.
How do I edit my Etsy shop announcement?
On Etsy.com, open Shop Manager, select the edit icon beside your shop under Sales Channels, then use the Announcement section and save.
What should a new Etsy shop announcement say?
Briefly what your shop offers and the most useful thing a buyer should know first.
Should I put shipping information in the announcement?
For temporary or important changes. Full processing and shipping expectations belong in listings and policies.
Can I mention a sale?
Yes, if it's real and the dates and terms are accurate.
How often should I update it?
Whenever the notice goes out of date.
Want more Etsy buyers? See how I did it.
How one Etsy shop grew its sales through search.
Read the case study